Sometimes advertisements go a little too far in eliciting their point or purpose. I saw this one on top of a cab the other day. Apparently, it’s just one of the many banners comprising Snickers latest ad campaign. Just wait until they start inserting these into upcoming blockbuster films. I daresay it’s not too late to plaster this upon the side of the plane in Snakes on a Plane. It’s not as if an absurd stunt like that could sink its credibility at this point.

In theory the ad works since the suffix “–ectomy” as used in medical terminology means “to remove” and, in this case the prefix “hunger” means, well, you get it. Put them together and it makes sense – Snickers will remove your hunger. Fair enough. But somehow when you spell it out like that the consequential effect differs drastically from the implied meaning.

Personally, I find the phrase somewhat inseparable from medical procedures such as, oh, I don’t know, a Hysterectomy, Vasectomy or a Gastrectomy. I’d wager that Mars, Inc. probably wouldn’t benefit from their consumers thinking about surgical procedures while devouring their products. Then again, I doubt those who regularly consume candy bars care enough. All they see is the familiar Snickers logo and think ‘hey, that sound great right now.’ Come to think of it, I could go for one of them myself. How ‘bout you?